Deep Dive

Deep Dive

A world class user experience. HH Crown Prince of Dubai has a vision to build on Dubai's legacy of pearl diving by developing a benchmark facility to educate and train both next level and expert divers. Deep Dive features a world record 70m deep tank with themed underwater areas aimed at everyone from the most experienced to novice divers. 

A world class user experience. HH Crown Prince of Dubai has a vision to build on Dubai's legacy of pearl diving by developing a benchmark facility to educate and train both next level and expert divers. Deep Dive features a world record 70m deep tank with themed underwater areas aimed at everyone from the most experienced to novice divers.

The challenge was to design and oversee the complete visitor experience including the brand, interior communication, campaign, and physical/digital touchpoints. The key principle we developed was ‘dive into another world’ from being in the middle of the desert to the bottom of a pool in a matter of minutes, moving from the real to the surreal — this is a place like no other. 

Avatar Design: Universal Everything

Agency: Eight Inc.

The challenge was to design and oversee the complete visitor experience including the brand, interior communication, campaign, and physical/digital touchpoints. The key principle we developed was ‘dive into another world’ from being in the middle of the desert to the bottom of a pool in a matter of minutes, moving from the real to the surreal — this is a place like no other. 

Avatar Design: Universal Everything

Agency: Eight Inc.