Dubai Harbour

Dubai Harbour

A global anchor point for maritime tourism. Dubai Harbour is a 20 million square foot state-of-the-art destination that delivers a working harbour with a best-in-class transportation hub. As part of HH Sheikh Mohammed vision to grow visitors to the Emirate from 10 million to 20 million visitors, the harbour is an integral part of that vision, from a cruise terminal that has space for 3 cruise ships to berths for over 1200 yachts and superyachts, Dubai Harbour will become a new gateway to the city.

A global anchor point for maritime tourism. Dubai Harbour is a 20 million square foot state-of-the-art destination that delivers a working harbour with a best-in-class transportation hub. As part of HH Sheikh Mohammed vision to grow visitors to the Emirate from 10 million to 20 million visitors, the harbour is an integral part of that vision, from a cruise terminal that has space for 3 cruise ships to berths for over 1200 yachts and superyachts, Dubai Harbour will become a new gateway to the city.

After workshopping with the Dubai Harbour team, one of the key insights to future proof the harbour on the global stage was to create not just a responsive identity but one that is robust enough to flex to the many needs and requirements of such a complex destination. But, also to lean on education by designing a maritime college, one that harnesses global expertise to educate the next generation of maritime engineers, sailors and designers.

Agency: Wolff Olins

After workshopping with the Dubai Harbour team, one of the key insights to future proof the harbour on the global stage was to create not just a responsive identity but one that is robust enough to flex to the many needs and requirements of such a complex destination. But, also to lean on education by designing a maritime college, one that harnesses global expertise to educate the next generation of maritime engineers, sailors and designers.

Agency: Wolff Olins