This visionary 20-million-square-foot maritime destination redefines the possibilities of coastal development, seamlessly integrating world-class infrastructure with unparalleled luxury amenities. Aligned with His Highness Sheikh Mohammed's ambitious vision to double Dubai's tourism from 10 to 20 million visitors, Dubai Harbour serves as a cornerstone of this transformative goal.
The harbor's sophisticated infrastructure includes a state-of-the-art cruise terminal accommodating three cruise ships simultaneously and an expansive marina with capacity for 1,200 vessels, from private yachts to magnificent superyachts. This maritime hub doesn't just connect sea to shore—it connects Dubai to the world.
Through extensive collaboration with the Dubai Harbour team, a key strategic insight emerged: the need for an adaptive, future-focused identity that could evolve with this dynamic destination. The solution extends beyond creating a responsive brand identity to establishing a comprehensive maritime ecosystem. Central to this vision is the Dubai Maritime College, an educational institute designed to cultivate the next generation of maritime professionals—from engineers and sailors to innovative designers—drawing on global expertise to shape the future of maritime excellence.
This holistic approach positions Dubai Harbour not just as a premier destination, but as a catalyst for maritime innovation, education, and sustainable growth in the region
CREDITS
AGENCY: WOLFF OLINS