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Uber

Uber

As one of the most recognisable tech based brands in the world, Uber was at an inflection point in it's brief history. The challenge of how to tell a new story about the brand highlighting it's new leadership and promise to put customers and employees first. The response was to create a new brand identity led by Wolff Olins San Francisco.

As one of the most recognisable tech based brands in the world, Uber was at an inflection point in it's brief history. The challenge of how to tell a new story about the brand highlighting it's new leadership and promise to put customers and employees first. The response was to create a new brand identity led by Wolff Olins San Francisco.

I was tasked with working as a Creative Director alongside the Wolff Olins SF team to support and develop the roll-out and management of the new brand identity. With being the creative lead for the EMEA region, a key part of the roll-out involved leading brand presentations and workshops on the ground in Uber's SF headquarters and in their South American market.  

Agency: Wolff Olins

I was tasked with working as a Creative Director alongside the Wolff Olins SF team to support and develop the roll-out and management of the new brand identity. With being the creative lead for the EMEA region, a key part of the roll-out involved leading brand presentations and workshops on the ground in Uber's SF headquarters and in their South American market.  

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