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Uber

Uber

As one of the most recognisable tech based brands in the world, Uber was at an inflection point in it's brief history. The challenge of how to tell a new story about the brand highlighting it's new leadership and promise to put customers and employees first. The response was to create a new brand identity led by Wolff Olins San Francisco.

I was tasked with working as a Creative Director alongside the Wolff Olins SF team to support and develop the roll-out and management of the new brand identity.

As one of the most recognisable tech based brands in the world, Uber was at an inflection point in it's brief history. The challenge of how to tell a new story about the brand highlighting it's new leadership and promise to put customers and employees first. The response was to create a new brand identity led by Wolff Olins San Francisco.

I was tasked with working as a Creative Director alongside the Wolff Olins SF team to support and develop the roll-out and management of the new brand identity.

As the creative lead for the EMEA region, a key part of the learnings and engagement for this task involved leading brand presentations to the whole of the Uber employee network out of their San Francisco headquaters, daily in-person brand clinics and workshops in both North America (San Francisco) and  Central/South America (Mexico City). 

The new brand successfully launched to all global regions September 2018.

Agency: Wolff Olins

As the creative lead for the EMEA region, a key part of the learnings and engagement for this task involved leading brand presentations to the whole of the Uber employee network out of their San Francisco headquaters, daily in-person brand clinics and workshops in both North America (San Francisco) and  Central/South America (Mexico City). 

The new brand successfully launched to all global regions September 2018.

Agency: Wolff Olins


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