ABOUT

Alexanda Studio represents the work of Alex Hulme, an English Designer and Creative Director whose innovative approach to design has shaped brands across continents. Based in New York, Alex brings a distinctly global perspective to his work, informed by over 17 years of international experience.

Beginning his career in Manchester in 2006, Alex has cultivated expertise across the full spectrum of design disciplines. His portfolio spans brand creation, digital design, and service design, demonstrating particular strength in crafting cohesive brand experiences that resonate across cultures. This versatility has been honed through transformative projects in major creative hubs including Amsterdam, Cologne, Moscow, London, Dubai, and Los Angeles.

His work has consistently earned recognition from the industry's most prestigious institutions. Notable accolades include awards from iF Design, Promax, One Club, Transform Awards, Annuals, Cannes Lions, and Rebrand 100. These honors reflect his commitment to pushing creative boundaries while delivering meaningful business impact.

Throughout his career, Alex has shaped the visual identity and brand experience of numerous global organizations. His portfolio includes groundbreaking work for BMW, where he helped evolve their digital presence; Android, where he contributed to user experience innovation; and The Olympic Games, where he helped craft compelling brand narratives that united diverse international audiences. More recently, his collaboration with Nike has focused on developing forward-thinking design solutions that bridge physical and digital experiences.

Now an Associate Paterner at Pentagram, New York. Alex previously held influential creative director positions at R/GA Los Angeles and Wolff Olins London, where he led multidisciplinary teams in delivering transformative brand experiences for clients across sectors. These roles reinforced his belief in design's power to drive meaningful change and shape how people interact with brands in an increasingly connected world.

To learn more about Alex's design philosophy and creative journey, explore his in-depth interview with BNO Netherlands here. 

RECENT EXPERIENCE

2023—PRESENT

Associate Partner
Pentagram, New York

2020—2023

Creative Director
R/GA, Los Angeles

2017—2019

Creative Director
Wolff Olins, London

2014—2017

Design Director
Eight Inc., London