Pfizer
Brand Identity

Pfizer, one of the world’s largest biopharmaceutical companies, is renowned for developing groundbreaking medical treatments such as Viagra and the COVID-19 vaccine, Comirnaty. As Pfizer approached its 175th anniversary, the company commissioned a new brand identity to propel them into the future. The resulting design strategy aimed to create a versatile brand identity that could span the entire Pfizer brand while also being seamlessly integrated into future product brands. This approach was designed to build greater consistency and equity across the company's brand ecosystem.

Agency: Pentagram

Typeface Design: MCKL

Pfizer Tomorrow 03
Pfizer Tomorrow 04
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Pfizer_Brand_Identity_03
Artboard 42
Pfizer_Colors
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Pfizer_Accelerate_Poster
Pfizer_Doses-Advert
Pfizer_Station_Poster
Alzheimers_Poster
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Subway-Ad
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