Pfizer
Brand Identity
Pfizer, one of the world’s largest biopharmaceutical companies, is renowned for developing groundbreaking medical treatments such as Viagra and the COVID-19 vaccine, Comirnaty. As Pfizer approached its 175th anniversary, the company commissioned a new brand identity to propel them into the future. The resulting design strategy aimed to create a versatile brand identity that could span the entire Pfizer brand while also being seamlessly integrated into future product brands. This approach was designed to build greater consistency and equity across the company's brand ecosystem.
Agency: Pentagram
Typeface Design: MCKL