OTRO

OTRO

OTRO is a global multi-platform online media publisher with a focus on football. Having a mission to tell original stories from the inside out, they inspire and engage users across social, audio, events and programming.

I led a creative team to articulate a new positioning for OTRO, after extensive user research and workshops with key stakeholders within the business we found new insights around the potential future OTRO customer sees themselves in the world of soccer.

Amplifying the voices of those who matter from the all star footballer to the female referee. OTRO can create content that resonates across the world of 

OTRO is a global multi-platform online media publisher with a focus on football. Having a mission to tell original stories from the inside out, they inspire and engage users across social, audio, events and programming.

Amplifying the voices of those who matter from the all star footballer to the female referee. OTRO can create content that resonates across the world of football. This is the club for everyone who has kicked a ball, either in their back garden, on a games console or in a stadium. 

OTRO is the clubhouse for all footballers.

football. This is the club for everyone who has kicked a ball, either in their back garden, on a games console or in a stadium. 

OTRO is the clubhouse for all footballers.

A key advantage of OTRO is the roster of world-class professional football players who use and support the platform. We used a bespoke photoshoot of players such as Leo Messi, Eric Cantona and Neymar Jr to help support OTRO's message.

A key advantage of OTRO is the roster of world-class professional football players who use and support the platform. We used a bespoke photoshoot of players such as Leo Messi, Eric Cantona and Neymar Jr to help support OTRO's message.