Founded with vision and backed by football icon David Beckham, OTRO emerged as an innovative multi-platform media publisher dedicated to transforming how football stories are told. More than just a media company, OTRO represents a global community that celebrates football's universal spirit.

After conducting extensive user research and collaborative stakeholder workshops, our creative team uncovered a profound insight: football transcends boundaries, connecting people through shared passion. Our strategic positioning aimed to create a platform that speaks to everyone who has ever experienced the magic of the game—from professional athletes to weekend warriors.

OTRO's unique approach centers on amplifying authentic voices across the football ecosystem. From world-class footballers like Leo Messi and Neymar Jr to pioneering female referees, the platform ensures diverse perspectives are heard. Their message is clear: this is a clubhouse for everyone who has kicked a ball, whether in a back garden, on a gaming console, or under stadium lights.

A key differentiator for OTRO was its roster of world-class professional players. A bespoke photoshoot featuring legends like Eric Cantona, Leo Messi, and Neymar Jr visually reinforced the platform's credibility and global appeal. These athletes weren't just participants but active ambassadors of OTRO's inclusive vision. In 2020, recognizing OTRO's potential, Element Studios acquired the platform, marking a significant milestone in its evolutionary journey.

The revamped narrative emphasizes OTRO's mission: creating a truly global, inclusive football community that celebrates the sport's universal language.