PROJECT
Michelin
Michelin
Requested by Michelin to help craft a leadership story to current and future leaders within the company. The key business units of the brand had become more fragmented and needed to be explained in a simplified and engaging delivery.
The process involved articulating a positioning concept and descriptor line delivered through an internal campaign, AR experience, microsite and video for all global markets. This involved exploring a wide range of visual R&D, impacting all facets of visual communication including behaviours, logo usage, graphic language, typography and art direction.
Requested by Michelin to help craft a leadership story to current and future leaders within the company. The key business units of the brand had become more fragmented and needed to be explained in a simplified and engaging delivery.
The process involved articulating a positioning concept and descriptor line delivered through an internal campaign, AR experience, microsite and video for all global markets. This involved exploring a wide range of visual R&D, impacting all facets of visual communication including behaviours, logo usage, graphic language, typography and art direction.
Prototype of the dynamic wheel here
Illustration/Coding: Tom Bennett and Steven Thorne
Illustration/Coding: Tom Bennett and Steven Thorne