Redefining luxury fashion through its commitment to inclusive, high-end design for every body.

GSTQ, founded by acclaimed film producer Dany Garcia, stands at the intersection of luxury and inclusivity. This premium fashion house has revolutionized the industry with its dedication to designing sophisticated collections for diverse body types and lifestyles. At its core, GSTQ empowers individuals to present their most authentic and confident selves across all of life's moments.

The brand's philosophy has resonated deeply with its clientele, fostering a devoted community that shares GSTQ's vision of inclusive luxury. As the brand's influence has grown, earning recognition from major fashion publications, GSTQ embarked on a comprehensive brand refresh. This evolution features a bespoke logotype paired with a reimagined "compass" symbol, complemented by a refined typeface, distinctive pattern work, and a carefully curated color palette.

The result is a contemporary brand identity that both honors fashion's heritage and charts its own bold course. While speaking fluently in the visual language of luxury fashion, GSTQ's refreshed identity maintains its unique perspective and pioneering spirit.
 
Credits
Agency: R/GA