PROJECT
Enel X
People-Powered Energy Currency.
READ MORE
Enel has experienced remarkable growth over the past five years, expanding across Mediterranean Europe, Africa, the Middle East, and North America. Their vision: empowering customers to take control of their energy future. But as they achieved this goal, a bigger question emerged: what's next?
The answer lay in the evolving landscape of energy distribution. With technological advances democratizing energy production through solar, kinetic, wind, and storage solutions, individuals can now generate and feed power back into smart grids. Enel saw an opportunity to transform this energy exchange into a cryptocurrency system, allowing customers to earn and trade their energy-based currency.
This innovative model creates a win-win scenario. Customers gain the ability to generate income and freely trade their energy assets, while Enel maintains market oversight and earns modest transaction fees. It represents a fundamental shift in the energy paradigm – truly putting power in the hands of the people.
CREDITS
AGENCY: WOLFF OLINS
TYPEFACE: GRILLI TYPE
AGENCY: WOLFF OLINS
TYPEFACE: GRILLI TYPE
