PROJECT

Blaze

Stories Worth Telling

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A+E Networks' first global free-to-air brand, Blaze champions the extraordinary in the everyday. We spotlight the unsung heroes who forge their own paths—the builders, fighters, and fearless spirits who refuse to settle for ordinary.

These are the stories of people who get their hands dirty, who push boundaries, and who ignite something powerful in all of us. From the construction worker who builds tomorrow's skyline to the mechanic who keeps the world moving, Blaze celebrates those who don't just work—they create, they solve, they inspire.

Our brand language speaks their language. Born from the visual DNA of working life—the bold geometry of safety signage, the urgent clarity of tabloid headlines, the honest practicality of high-visibility gear—Blaze's identity reflects the authentic world of those who make things happen.

This isn't television for the sidelines. This is for the doers, the makers, the ones who understand that the best stories aren't found in boardrooms—they're forged in workshops, on job sites, and wherever passion meets purpose.
CREDITS
AGENCY: DIXONBAXI
FOLLOW YOUR HEART VIDEO: KIERAN KING
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