Blaze

Blaze

A+E Networks’ first global free-to-air brand. Blaze has been developed to entertain audiences through stories of those who follow their own path. This is a channel that proudly raises the flag for the people that go further, the unsung heroes who ignite the fire of the human spirit.

Identifying and amplifying the heroes of working life was key to building the brand language. From high-vis protective wear, road signage and tabloid news headlines the Blaze identity was a brand built from the visual signals of those who get their hands dirty for a living.

A+E Networks’ first global free-to-air brand. Blaze has been developed to entertain audiences through stories of those who follow their own path. This is a channel that proudly raises the flag for the people that go further, the unsung heroes who ignite the fire of the human spirit.

Identifying and amplifying the heroes of working life was key to building the brand language. From high-vis protective wear, road signage and tabloid news headlines the Blaze identity was a brand built from the visual signals of those who get their hands dirty for a living.

'Follow your Heart': Kieren King

Agency: DixonBaxi

Blaze is available on Freeview 63, SKY 164, Freesat 162 and Virgin Media 216 in the UK and Europe.

'Follow your Heart': Kieren King

Agency: DixonBaxi