ABOUT

Alex Hulme is an English designer and creative director based in New York. He's spent 20 years building brands, starting in Manchester in 2006 and working since then in Amsterdam, Cologne, Moscow, London, Dubai, Los Angeles and New York.

He's currently a Creative Director at Red Antler. Before that he was a Senior Associate Partner at Pentagram in New York, led R/GA's brand offer in Los Angeles, where he established a new design offer for SoCal, and was a creative director at Wolff Olins in London.

He's currently a Creative Director at Red Antler. Before that he was a Senior Associate Partner at Pentagram in New York, led R/GA's brand offer in Los Angeles, where he established a new design offer for SoCal, and was a creative director at Wolff Olins in London.

His work covers brand identity, digital and service design. He led the rebrand of Pfizer and created the identity for YZD in Toronto, North America's largest urban redevelopment project. He was also selected for the international Interbrand team in Moscow that designed the identity for the Sochi Winter Olympics. Other clients include BMW, Android and Nike.

He works as a designer and as a builder. Alongside identity, typography and motion, he writes code for interactive tools, generative systems and WebGL, and builds AI tools that let clients keep their brand systems consistent after handover.

His work has been recognised by Cannes Lions, the One Club, iF Design, Promax, Transform, Rebrand 100 and the Annuals.

For more on how he works, read his in-depth interview with BNO Netherlands here. 

RECENT EXPERIENCE

2023—2026

Senior Associate Partner
Pentagram, New York

2020—2023

Creative Director
R/GA, Los Angeles

2017—2019

Creative Director
Wolff Olins, London

2014—2017

Design Director
Eight Inc., London