PROJECT

Deep Dive Dubai

Where Desert Meets the Ocean.

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Envisioned by HH Crown Prince of Dubai, Deep Dive Dubai builds upon the emirate's rich pearl-diving heritage to create an unprecedented diving facility. At its heart lies a record-breaking 70-meter deep pool, where both aspiring and expert divers can explore meticulously themed underwater worlds.

This extraordinary facility transforms the desert landscape into an aquatic paradise. In mere minutes, visitors transition from sun-baked dunes to immersive underwater environments, creating an almost surreal journey that embodies our guiding principle: "dive into another world."

The comprehensive design approach encompasses brand identity development, interior communication systems, marketing campaigns, and seamless integration of physical and digital touchpoints, all working in harmony to craft unforgettable visitor experiences.

From novice divers taking their first plunge to seasoned professionals exploring technical depths, Deep Dive Dubai offers a transformative experience that honors the past while embracing innovation. Here, in the heart of the desert, we've created an underwater world that pushes the boundaries of what's possible in diving education and recreation.
CREDITS
AGENCY: EIGHT INC.
ILLUSTRATION: UNIVERSAL EVERYTHING
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