PROJECT
General Catalyst
Redefining Venture Capital: A Bold New Vision.
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The venture capital industry has long been criticized for prioritizing rapid growth and short-term gains. General Catalyst recognized a critical opportunity: to reimagine venture capital as a force for meaningful, industry-wide impact.
With a new "Venture Beyond" philosophy, General Catalyst repositioned itself not just as an investor, but as an active partner. This approach goes beyond funding, focusing on equipping founders with comprehensive resources, expertise, and support networks to address complex global challenges.
With a new "Venture Beyond" philosophy, General Catalyst repositioned itself not just as an investor, but as an active partner. This approach goes beyond funding, focusing on equipping founders with comprehensive resources, expertise, and support networks to address complex global challenges.
A new brand identity that communicates their new revolutionary approach. At it's heart is a custom typeface, Catalyst Sans, a typeface blending unique letterforms with a bold new visual treatment. The illustration language is a rich summary of the global sectors and industries Genral Catalyst support, combining collage elements that merge innovation with stories of global impact.
The redesigned website serves as a dynamic platform, showcasing General Catalyst's expanded global vision. As they expanded into Europe and India, the new identity communicated their commitment to interconnected, systemic change.
Milestone: Fund XII The brand relaunch coincided with Fund XII, where General Catalyst raised $8 billion to fuel transformative ventures in critical sectors like AI, healthcare, and climate. This milestone validated their reimagined approach, attracting ambitious partners aligned with their vision.
General Catalyst is no longer just a venture capital firm. They are a catalyst for reshaping industries, fostering systemic change, and creating a more resilient and equitable global ecosystem.
Milestone: Fund XII The brand relaunch coincided with Fund XII, where General Catalyst raised $8 billion to fuel transformative ventures in critical sectors like AI, healthcare, and climate. This milestone validated their reimagined approach, attracting ambitious partners aligned with their vision.
General Catalyst is no longer just a venture capital firm. They are a catalyst for reshaping industries, fostering systemic change, and creating a more resilient and equitable global ecosystem.
CREDITS
AGENCY: Pentagram
PARTNERS: Reset Type
AGENCY: Pentagram
PARTNERS: Reset Type
