At the intersection of sports, technology, and design, Nike embarked on a transformative collaboration with R/GA to revolutionize its retail engagement strategy. As a key member of the design team, I was entrusted with expanding Nike's visual language across augmented reality, motion design, and spatial layout, with a singular vision: to create immersive experiences that transcend traditional retail boundaries.

The project challenged us to develop experiential touchpoints that would not just showcase products, but inspire and inform Nike's diverse customer base. Our approach went beyond conventional retail design, seamlessly integrating digital and physical realms to reflect Nike's culture of innovation and athletic performance.

By carefully crafting augmented reality interactions, dynamic motion graphics, and strategically designed spatial layouts, we created environments that did more than display products—they told stories. Each design element was meticulously conceived to engage customers, communicate Nike's brand ethos, and provide intuitive, inspiring interactions that bridge the gap between technology and athletic aspiration.

The resulting retail experiences represented a new paradigm in brand engagement: immersive, intelligent, and intensely human. We transformed retail spaces from mere transaction points into dynamic platforms for inspiration, technology, and athletic storytelling.