XXII Olympic Winter Games

XXII Olympic Winter Games

Reconnecting Russia to their rich legacy of winter sports. The 2014 winter games were driven by a mission to reconnect the young people 
of Russia to their rich legacy 
of winter sports. These were the first games 
with the ambition to reach 
every citizen, allowing them access to this 
once in a lifetime event. I was selected by Interbrand to be part of 5 strong global team from Europe, the Asia Pacific, and North America to work inside the Russian Olympic Federation headquarters and create the brand identity for the games.  

Reconnecting Russia to their rich legacy of winter sports. The 2014 winter games were driven by a mission to reconnect the young people 
of Russia to their rich legacy 
of winter sports. These were the first games 
with the ambition to reach 
every citizen, allowing them access to this 
once in a lifetime event. I was selected by Interbrand to be part of 5 strong global team from Europe, the Asia Pacific, and North America to work inside the Russian Olympic Federation headquarters and create the brand identity for the games.
 

Early in the creative process, we decided that The Sochi Olympic Games would not have a logo, only a wordmark—something that hadn’t been done since Mexico 1968. The wordmark also doubled as a URL (the first of its kind) ensuring that all Russians could feel part of the games through the domain.

Created as part of a mulitnational team in Moscow.

Early in the creative process, we decided that The Sochi Olympic Games would not have a logo, only a wordmark—something that hadn’t been done since Mexico 1968. The wordmark also doubled as a URL (the first of its kind) ensuring that all Russians could feel part of the games through the domain.

Created as part of a mulitnational team in Moscow.