Android
Brand Identity
Android, with over 2.4 billion users, underwent a brand reset to strengthen its association with Google while maintaining its appeal to developers. The new brand concept portrays Android as an omnipresent, invisible layer that activates when needed. This ‘active layer’ adapts to user needs, emphasizing key moments and providing assistance. Complementing this is an updated Android droid’ symbol, representing the diverse user community and tying the brand elements together.