Michelin

Michelin

Requested by Michelin to help craft a leadership story to current and future leaders within the company. The key business units of the brand had become more fragmented and needed to be explained in a simplified and engaging delivery.

The process involved articulating a positioning concept and descriptor line delivered through an internal campaign, AR experience, microsite and video for all global markets. This involved exploring a wide range of visual R&D, impacting all facets of visual communication including behaviours, logo usage, graphic language, typography and art direction.

Requested by Michelin to help craft a leadership story to current and future leaders within the company. The key business units of the brand had become more fragmented and needed to be explained in a simplified and engaging delivery.

The process involved articulating a positioning concept and descriptor line delivered through an internal campaign, AR experience, microsite and video for all global markets. This involved exploring a wide range of visual R&D, impacting all facets of visual communication including behaviours, logo usage, graphic language, typography and art direction.

Prototype of the dynamic wheel here

Illustration/Coding: Tom Bennett and Steven Thorne

Illustration/Coding: Tom Bennett and Steven Thorne